Le nouvel outil d’aide à la vente destiné aux négoces regroupe l’ensemble de l’offre Placo sur les deux marchés bien distincts de l’aménagement intérieur et de l’isolation du bâti, en résidentiel et non résidentiel. Un cahier « 3 en 1 » réunit dans un seul document l’offre services (logistique, clients, assistance technique, formation, recyclage des déchets de chantier plâtre et polystyrène), la gamme Placo et le tarif. Aménagement intérieur et Isolation du bâti sont composés de familles de produits classées par usage, avec un guide de choix à chaque entrée de famille.
Les dernières nouveautés produits sont mises en avant grâce à un focus spécifique sur le descriptif produit, son domaine d’emploi et ses avantages.
Mots clefsPlaco
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